California University of Management & Sciences Amazon Case StudySchool

California University of Management & Sciences Amazon Case StudySchool

  

California University of Management & Sciences Amazon Case StudySchool

California University of Management Sciences

Question Description

I’m trying to study for my Marketing course and I need some help to understand this question.

Question 1

Read: “Watch Out All Retailers, Here Comes Amazon; Watch Out Amazon, Here Comes Other Competitors” On page 67-68

Answer the questions below (With six peer-reviewed sources for support): in a three page APA format paper with intext citations that match peer reviewed references.

1. Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so?

2. How formidable a competitor is Google for Amazon? Please explain.

3. What are Amazon’s major strengths? Does it have any weaknesses? Please explain. 4. Is Jet.com a potential concern for Amazon? Why or why not?

Question 2

research one (1) peer-reviewed article that can be used to answer your upcoming PA1 assignment. Your discussion should summarize the article in such a way that it can justify any arguments you may present in your PA1 assignment and should be different than the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, etc.).

Your summary MUST include ALL of the following in your DQ post (include every item in the bullet list below, or you will not receive full credit):

  • Clearly state what the article is about and its purpose
  • How the article and/or author(s) support your argument(s)
  • Most important aspects of the article
  • Any findings and conclusions
  • Approximately 250 to 350 words in length
  • Include the article “Abstract” in your posting (your summary should be original)
  • Include the industry example demonstrating the application of your researched article
  • IMPORTANT” – Include the citation for the article
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