Evaluate Thai Beverage’s strategic success locally and internationally. How did external and internal factors contribute to it?

Evaluate Thai Beverage’s strategic success locally and internationally. How did external and internal factors contribute to it?

It is a report so add Introduction (100 words) and Conclusion (100 words) as well

5.3 Description of Summative Assessment

The assessment for this course consists of one portfolio including one group presentation (20%) and one individual report based on the case study “Thai Beverage (ThaiBev) Public Co Ltd”.

Questions (both questions carry equal weight):

1) Evaluate Thai Beverage’s strategic success locally and internationally. How did external and internal factors contribute to it?

2)  What strategic options does Thai Beverage have? Which one should be adopted for long-term success? Justify your answer.

Guidance: Please note that you need to cite and explain relevant theories and employ critical arguments to justify your answers.

Portfolio submission: Students must upload the presentation feedback sheet together with the Report.

Marking Criteria

Marks allocated to criteria:

Focus Does the assignment clearly answer the questions?

20

Synthesis and Use of Literature Does the assignment use course literature to provide support for strategic analysis?

30

Critical Evaluation Does the assignment indicate a comprehensive understanding of the topic area and literature discussed? Does the assignment critically evaluate the company’s situation using frameworks from course literature?

30

Clarity of structure Is the essay/report well organised and logically constructed to achieve synthesis while being mindful of the needs of the reader?

10

Mechanical Soundness Is the essay/report clearly written, spell checked and grammatically sound and referenced appropriately?

10

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