MBA 7600 Truman State University Toyota Motors Product Efficiency Opportunity PaperCourse

MBA 7600 Truman State University Toyota Motors Product Efficiency Opportunity PaperCourse

  

MBA 7600 Truman State University Toyota Motors Product Efficiency Opportunity PaperCourse

mba 7600School

Truman State UniversityDepartment

MBA

Question Description

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

For this assignment, you’ll take the product (Toyota Motors Corporations) and put together a full-fledged proposal for executive approval. In clear, concise business writing, cover the following topics:

  • Brief summary of the opportunity (opportunities are: make engine emissions cleaner, make it more fuel efficient, and make it more luxurious for affordable price. Opportunities can be changes if needed)
  • Define your product strategy
  • Goal you’re hoping to meet with this opportunity
  • Target Audience
  • Geographic Target
  • Timing for introduction
  • Why is this opportunity a good choice for your organization?
  • What challenges do you see with this new product/service launch?

The final product will be no more than 2 pages, in 12-point Arial font, covering all the information above. Remember, your audience for this is a business executive. Write as though you are proposing this idea to your CEO.

Due to Sunday evening.

  
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