Page length: Your report should be roughly 10-15 pages, where the financial information you use are included as an exhibit to your report, and are not part of the 10-15 pages NB! You are to show all your calculations, meaning that you cannot simply use Heineken’s own ratio analysis, you must conduct the calculations yourself. You can also find their latest reports here: https://www.theheinekencompany.com/Latest-Reports You have a great deal of latitude in how you conduct your analysis, it is expected that you at least conduct the following: – Calculate and comment on their profitability – Conduct an analysis of the working capital management – Compare Heineken NV with at least one competitor, and conduct a common size analysis. – Identify and make explicit any weaknesses/shortcomings in your analysis.
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