Digital Marketing


This  unit covered many strategies on marketing and advertising for    e-commerce sites.  As a digital marketing professional, you have been tasked to    develop an online  campaign for your company’s new apparel, which targets the    18–26 year old  young adult market in the United States. 

Write a three-page essay on your recommendations of at  least six digital    marketing advertising strategies (concepts), and explain how  each strategy    will  help the company’s new brand of apparel for young adults.  Determine the    possible challenges and benefits of online marketing  communication. The essay    should include an introduction, which presents the main  points of the essay.      

The  title and reference pages do not count toward meeting the minimum    length  requirement. Make  sure your essay follows APA format. You must use a    minimum of two external  sources other than the textbook. All sources used,    including the textbook, must  be referenced; paraphrased and quoted material    must have accompanying  citations. 

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