Ethics, Performance Measures, and the Balanced Scorecard

Your boss recently attended an accounting seminar at which the balanced scorecard was discussed. He has asked you the corporate business financial analyst. to prepare a presentation for the next manager’s meeting about the balanced scorecard and how (EEC) Edison Electric Company might adopt it. In your presentation, you should complete the following: • Make a recommendation of whether or not EEC should adopt the balanced scorecard. • If adopted, how might it improve the company?

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