In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

1. Health Care Organization Profile 
2. Communication Plan 
3. Marketing Plan 
4. Community Collaboration Plan

Part 1, “Health Care Organization Profile,” should include the following components:

1. Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).
2. Mission, vision, and goals
3. Bed number
4. Type of services provided
5. Volumes
6. Quality indicators
7. Financial performance indicators
8. Human resource challenges
9. Diversity issues
10. Community population statistics 

Refer to “Health Care Organization Profile Grading Criteria” for details on how the assignment will be graded.

• HCA615.v10R.RubricPartIFinalProject_Student.docx

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