Read the textbook chapter on marketing first. Second, look up your team assigned business under TEAMS near the top of Canvas in this class. ( My topic is Exxon Mobil) research what your business is doing in marketing. Individual Assignment/Paper: How does your assigned group business focus on the 4P’s of marketing? (Product, Price, Place and Promotion). For example, does your company compete primarily on price, or does it charge a higher price and compete by delivering value via one of the other P’s? Does it have a superior distribution network and/or method? Do you perceive any weaknesses in the marketing strategy along any of these 4 dimensions? Your memo should briefly discuss your company’s marketing strategy, using ideas and terms learned in the textbook chapter on marketing. Write a one-page paper responding to this. Include APA citations. Please remember to review the course writing expectations. Be ready to discuss this paper in the next class.
Do you need high quality Custom Essay Writing Services?