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(Solved): Changing Consumer Expectations – How YouTube has changed the music industry

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(Solved): Changing Consumer Expectations – How YouTube has changed the music industry

IB Extended Essay. It needs to fulfill all IB requirements. It also needs to contain Business Management tools and terms, such as SWOT/Steeple analysis/ Anshoff Matrix/ Decision Tree/ Ratio Analysis etc (hence the specific company) The title / research question can be modified to better fit the assignment.

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