Temple University Aston Martin Lagonda Luxury Car Manufacturing Case StudySchool
I’m trying to learn for my Marketing class and I’m stuck. Can you help?
please read the case , then write a case analysis.
5.3 C’s Analysis
make sure choose 2 questions decide to answe and within the analysis section
- What is Aston Martin’s product positioning among the luxury automotive market? What are its points of differentiation?
- If you were Palmer, would you expand into new product categories? Why? Why not? Regardless, what concerns would you have?
- By participating in segments other than the company’s traditional “heart & soul,” as a maker of high-performance luxury sports cars, the right approach? Would it dilute the exclusive brand image of Aston Martin?
- How should a high-end premium provider in any business grow without losing its exclusive reputation?
here is the case and sample( how to write)aston_martin.pdfsample_of_case_anal