Up until recent years the only options for the uninsured, if they qualified for it, were Medicare and Medicaid. With the passage of the Affordable Care Act, the landscape of insurance is changing.

Select an article/brand story of interest and write up a one-page (single-spaced) explanation of its relevance to brand management and specific concepts covered in the course.
June 4, 2019
What are your research interests in the area of Information Technology? Why are you inspired to research in this area, and why do you think it is important to research in this area?
June 4, 2019

Up until recent years the only options for the uninsured, if they qualified for it, were Medicare and Medicaid. With the passage of the Affordable Care Act, the landscape of insurance is changing.

Throughout this week, you read about managed care and third-party payers, the basic components of insurance.

Up until recent years the only options for the uninsured, if they qualified for it, were Medicare and Medicaid. With the passage of the Affordable Care Act, the landscape of insurance is changing.

For this week’s written assignment, read the following article:

Hamel, M.B., Blumenthal, D., Abrams, M., & Nuzum, R. (2015) http://www.nejm.org/doi/full/10.1056/NEJMhpr1503614#t=article. The New England Journal of Medicine, 372, 2451-2458. Retrieved from http://www.nejm.org

After reading the article, answer the following questions:

  1. What are your initial thoughts from the article?
  2. How do you think the Affordable Care Act improves health care for Americans?
  3. Who do you think will benefit the most from the Affordable Care Act? Why?
  4. Why are some states slower to participate than others?
  5. If you could create a healthcare plan for the United States, what would it include, who would be covered?
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