I need help with a Marketing question. All explanations and answers will be used to help me learn.
write minimum 5 full pages SINGLE-SPACED (this is about 3000 words)
This is a case study essay of a company Victoria’s Secret. The format will be introduction-analysis-alternatives-recommendation. I only need introduction and analysis. Please feel free to use any resourse
Talk about history of VS a little bit
Explain VS struggles in the American market, and attempts for expansion in China.
Discuss market performance in North America (Compare the Chinese, American and European markets)
The most important concerns when entering into a new market (NA and China) as a European brand.
The possible backlash the company may face in the Chinese market as they are a very conservative culture. (The cultural universals. Please incorporate with concepts from the file)
2. Situational Analysis:
SWOT (Strengths, Weaknesses, Opportunities, Threats)
PEST (political, environmental, sociocal, technological) > of China
Michael Porter 5 Forces (in relation to entering the Chinese market for lingerie?)
Is VS a socially responsible company?
VS differential advantage (refer the file.)